SEO guidelines for Google 2018 | Learn SEO

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SEO guidelines for Google 2018

Recently Google updated starter SEO guide. In this article, I am going share SEO guidelines for Google 2018. I will cover important SEO needs that Google require.

What is SEO?

Search engine optimization (SEO) is the process of increasing the quantity and quality of traffic to your website through organic search engine results. There are two parts of SEO, On-page SEO, and Off-Page SEO.

SEO guidelines for Google 2018

There are plenty of things to follow in SEO. But I will share important ones. Check Google’s SEO starter guide here for more information which is recently updated by them. It’s also available in Hindi. For Hindi version click here. So follow the steps written below.

  • Quality Content
  • Make your Site Mobile Friendly
  • Use Unique and Accurate Page Titles
  • Write Better Description (Meta-Tag)
  • Use Google Search Console

Quality Content

To create a perfect website the main thing is required that make quality content for your users. The most important thing in SEO is quality of your Content. Google always try to give quality content to their users. So write great content for your users what they looking for, write in their language, and write that content in which you are perfect.

If you have great quality content then backlinks will come automatically to your website. Do not use copied or spanned content on your website. Google’ s policies are very strict about this type of content. Write content according to Google’s guidelines it will help you to rank in the Google search.

 

Make your Site Mobile Friendly

Most people search on Google using a mobile phone. The desktop website is difficult to view from mobile. If your most users visit your website through desktop then it’s okay but if your users visit your site form a mobile device then you should make a mobile-friendly version of your website for better search results.

Use Unique and Accurate Page Titles

Always choose a unique and accurate title. Do not choose that titles which are not related to the content of your page. Don’t use same titles for different pages always use a unique title for new pages. Do not write long titles this will be not valuable for your users. And the last and main point don’t do keyword stuffing in your title tag.

Write Better Description (Meta-Tag)

Write a unique description of every page. You should not use that description which is not related to your page content. Always write a good meta description which summarises your page’s content.

Use Google Search Console

Google Search Console is a free tool from Google for webmasters. It gives important and valuable information about your website. Search console gives you information if there is any problem in your websites like error pages, slow loading pages, hacked pages or any other manual actions required. It has also some important tools like Test Sitemap, Structured data Highlighter and many more. These tools can help you to make fast, user-friendly and better website.


So these were SEO guidelines for Google 2018 you can use as a starter. For full information read Google’s  SEO starter guide which is mentioned above in the Article.

For More SEO tips Click Here.

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