In this Article, I am going to share What does Google say about Backlinks? What are backlinks? Why we need Backlinks? These questions come to mind when we are working on SEO. So first I will cover these question then I will share Google’s opinion about backlinks.
What is Backlink?
According to Wikipedia
A backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent).A web resource may be (for example) a website, web page, or web directory.
A backlink is an important part of SEO. Quality Backlinks are very useful for ranking on Google. There are two types of SEO On page SEO and Off page SEO. A backlink is a part of Off-page SEO. So if you want a higher rank in Google you should have quality backlinks.
There are many ways to make backlinks like Guest Posting, Comment Backlinks, Wikipedia Backlinks etc. You can use any of them to create backlinks for your website. But don’t do it with spammy ways. You should work on quality backlinks rather than quantity. A quality backlink is equal to 100 spammy links. If you create thousands of spammy backlinks google will penalize your website. So always try to create quality backlinks.
What does Google say about Backlinks?
A question was asked by Ashutosh to Google webmasters “Should I invest time and money to make backlinks? Are backlinks important for my Website?”
Google’s answer to this question.
Google gave an answer in two parts. The main thing they said is “the most important thing for your website is Content. If you create an awesome quality content then backlinks will come automatically to your website. Google’s algorithm uses links to find and crawl pages on your website.
Pagerank is the calculation of importance of links to your site. Google uses backlinks that come from other websites to your pages for PageRank.
The second part of the answer, they said all links are not same. According to Google, those backlinks are best which are come from content related to your website. These types of links are called Organic Backlinks. The second thing, the links which are made to trick PageRank on Google are called inorganic backlinks. Links schemes and paid links are examples of these types of links.
Google is very strict with these types of inorganic backlinks. Any website which uses inorganic backlinks, Google will penalize it. If you are a webmaster and spending your time and money to make backlinks so it is possible that you are using those ways which are not recommended by Google. So rather than doing this, you should work on creating high-quality content.
So Google clears everything in their answer about backlinks. According to them, the content is king. If you have quality content the backlinks will come automatically. So keep working hard on your blog and create great content. Never buy backlinks from those people who give you spammy backlinks.
You can find Google Webmaster’s video on this topic which is available in Hindi by Clicking here.
Hi, I am Gurjivan Singh from Punjab India. I am a Professional Graphics Designer and Photo Editor. I Love Photography & Blogging. This is my First blog I started this blog to help people to make money from the internet in genuine ways.